Look, I could COMFORTABLY charge you N50,000 naira for what I am about to show you now (That is how valuable it is, and that is how sure I am you will get results from them).
But, I’ll go on and give it to you FOR FREE, for just three reasons.
One; I want you to finally have NO EXCUSE because now you have THE SECRET SAUCE used by the most successful marketers to make a MILLION naira anytime they want.
Two; I want to be sure EVERYONE has access to this...Whether you are just starting out or you are a pro marketer.
Three; because I am a nice guy, and I am sweet – and you FREAKING owe me.
Anyways, this will belong.
When we worked with the ‘’50M in One Year Guy’’, we noticed something ABSOLUTELY insane....he would sell the same thing EVERYONE ELSE sells, yet it did 10X better than the results everyone else got.
...it was like jaz.
Till I started to see a pattern; and it was so simple...yet worked so well.
He spent MORE TIME crafting his offer than ANYTHING else in the marketing of the product.
The offer comes FIRST...and by the time he was done, he had a TOTALLY INSANE offer that is COMPLETELY Irresistible.
Before I go on to show you ‘’HOW’’ to make a killer offer.
Let me show you ‘’WHY’’, it is absolutely POWERFUL....
...imagine if someone is being chased by assassins and he needed to leave the country FAST, and he gets a VISA...but now he needs about 1 million naira to escape...so he puts up his 250M Duplex in Lekki Phase 1 up for sale, he adds his White 6 month’s old 12M Range Rover sport to it.
And he asks for 1 MILLION NAIRA, and you can take EVERYTHING. But you have to buy before 4Pm tomorrow because he is in a HURRY.
Take a moment and imagine what will happen if people confirm that this offer is 100% true and legit.
There would be a STAMPED for that offer.
People will borrow to get it...people will CRAVE for it (even if they don’t have the money)...and those that can raise 1 Million naira will do it FAST, and RUSH to make payment.
STAMPEDE
So how do you create this effect for your products and services?
Rule #1: A General Offer is NOT JUICY, if you want to CREATE irresistible JUICY OFFERS it must solve a SINGLE problem that is PAINFUL.
Example: A Stretch Mark Removal Cream vs A Post-Natal Stretchmark Removal Cream for Women Who want to Remove Baby Stretch Marks.
This was an actual offer we tested back then.
We had THE SAME PRODUCT, we positioned it as THESE DIFFERENT angles – targeted the same audience (Women. Ages 26 – 60).
And the SPECIFIC ANGLE worked 10X better.
We repeated the same THING FOR EVERY PRODUCT.
BlackSpot Removal Cream vs Blackspot Removal Cream SPECIFICALLY for People who Got Their Spots as Side Effects of Creams
Same audience.
Boom – same thing. THE offer that seemed to solve a SPECIFIC PROBLEM OUTPERFORMED the general one.
Every damn time.
And this works for digital products too:
‘’Facebook Ad Course’’ vs ‘’Facebook Ad Course for Beginners’’ vs ‘’Facebook Ad Course for Marketers Who want to scale Their Results and get 10x More Website Purchases’’
The more specific it gets, the more the target market wants it.
EXAMPLE;
‘’The Purchase Conversion Blueprint: How to Run Better Purchase Conversion Ads With a Secret Order Rain Formula’’
To make specific enough - make it solve ONE PROBLEM or make it Solve ONE PROBLEM for ONE AUDIENCE.
See the point?
...which brings us to the SECOND component of a killer offer.
The name.
Take a look at this again:
‘’The Purchase Conversion Blueprint: How to Run Better Purchase Conversion Ads With Our Secret Order Rain Formula’’
See a pattern?
A Proprietary touch!
Let me explain.
If you can POSITION the product or service as SOMETHING they can’t get ANYWHERE else, and it is specific – you 3X the irresistibleness of that offer.
For the stretch mark cream for post-pregnant women, I told you about earlier, how we achieved this was by DOING TWO THINGS.
First, we got white label products – slammed our brand on it, and made sure to point out that THEY CANNOT get this ANYWHERE ELSE.
...then a SEXY name was slammed on it.
EG:
Blue eye goddess vs Jaruma’s Blue Eyed Goddess (I don’t know if this an actual product name, but you get the point).
Feeling the breeze?
Should I continue?
First a recap of what we have done so far:
One; a product solving a SPECIFIC problem is MORE APPEALING than a general one.
Two; Use names to make it look like they can’t get it ANYWHERE ELSE.
But, I’ll go on and give it to you FOR FREE, for just three reasons.
One; I want you to finally have NO EXCUSE because now you have THE SECRET SAUCE used by the most successful marketers to make a MILLION naira anytime they want.
Two; I want to be sure EVERYONE has access to this...Whether you are just starting out or you are a pro marketer.
Three; because I am a nice guy, and I am sweet – and you FREAKING owe me.
Anyways, this will belong.
When we worked with the ‘’50M in One Year Guy’’, we noticed something ABSOLUTELY insane....he would sell the same thing EVERYONE ELSE sells, yet it did 10X better than the results everyone else got.
...it was like jaz.
Till I started to see a pattern; and it was so simple...yet worked so well.
He spent MORE TIME crafting his offer than ANYTHING else in the marketing of the product.
The offer comes FIRST...and by the time he was done, he had a TOTALLY INSANE offer that is COMPLETELY Irresistible.
Before I go on to show you ‘’HOW’’ to make a killer offer.
Let me show you ‘’WHY’’, it is absolutely POWERFUL....
...imagine if someone is being chased by assassins and he needed to leave the country FAST, and he gets a VISA...but now he needs about 1 million naira to escape...so he puts up his 250M Duplex in Lekki Phase 1 up for sale, he adds his White 6 month’s old 12M Range Rover sport to it.
And he asks for 1 MILLION NAIRA, and you can take EVERYTHING. But you have to buy before 4Pm tomorrow because he is in a HURRY.
Take a moment and imagine what will happen if people confirm that this offer is 100% true and legit.
There would be a STAMPED for that offer.
People will borrow to get it...people will CRAVE for it (even if they don’t have the money)...and those that can raise 1 Million naira will do it FAST, and RUSH to make payment.
STAMPEDE
So how do you create this effect for your products and services?
Rule #1: A General Offer is NOT JUICY, if you want to CREATE irresistible JUICY OFFERS it must solve a SINGLE problem that is PAINFUL.
Example: A Stretch Mark Removal Cream vs A Post-Natal Stretchmark Removal Cream for Women Who want to Remove Baby Stretch Marks.
This was an actual offer we tested back then.
We had THE SAME PRODUCT, we positioned it as THESE DIFFERENT angles – targeted the same audience (Women. Ages 26 – 60).
And the SPECIFIC ANGLE worked 10X better.
We repeated the same THING FOR EVERY PRODUCT.
BlackSpot Removal Cream vs Blackspot Removal Cream SPECIFICALLY for People who Got Their Spots as Side Effects of Creams
Same audience.
Boom – same thing. THE offer that seemed to solve a SPECIFIC PROBLEM OUTPERFORMED the general one.
Every damn time.
And this works for digital products too:
‘’Facebook Ad Course’’ vs ‘’Facebook Ad Course for Beginners’’ vs ‘’Facebook Ad Course for Marketers Who want to scale Their Results and get 10x More Website Purchases’’
The more specific it gets, the more the target market wants it.
EXAMPLE;
‘’The Purchase Conversion Blueprint: How to Run Better Purchase Conversion Ads With a Secret Order Rain Formula’’
To make specific enough - make it solve ONE PROBLEM or make it Solve ONE PROBLEM for ONE AUDIENCE.
See the point?
...which brings us to the SECOND component of a killer offer.
The name.
Take a look at this again:
‘’The Purchase Conversion Blueprint: How to Run Better Purchase Conversion Ads With Our Secret Order Rain Formula’’
See a pattern?
A Proprietary touch!
Let me explain.
If you can POSITION the product or service as SOMETHING they can’t get ANYWHERE else, and it is specific – you 3X the irresistibleness of that offer.
For the stretch mark cream for post-pregnant women, I told you about earlier, how we achieved this was by DOING TWO THINGS.
First, we got white label products – slammed our brand on it, and made sure to point out that THEY CANNOT get this ANYWHERE ELSE.
...then a SEXY name was slammed on it.
EG:
Blue eye goddess vs Jaruma’s Blue Eyed Goddess (I don’t know if this an actual product name, but you get the point).
Feeling the breeze?
Should I continue?
First a recap of what we have done so far:
One; a product solving a SPECIFIC problem is MORE APPEALING than a general one.
Two; Use names to make it look like they can’t get it ANYWHERE ELSE.
